What we can offer you
With our wide range of expertise, you can be sure you are getting the right mix of services for the job.More about our services
Broadview Strategy Group is pleased to offer the services of an in-house advertising agency to our clients. We can look after all aspects of your advertising campaign from concept design, to production, including the ad-buy and focus-group testing of your message and design. We can also provide a strong media plan to ensure your paid media campaign earns you coverage as well.
Developing a compelling brand that speaks to your target audience on a variety of levels through complimentary mediums is critical in today’s crowded media environment. We’ll work with you to develop a comprehensive marketing communications plan that includes a variety of tactics, messages and modes of delivery to meet your specific needs.
Nearly one hundred years ago, public affairs was described as being "a management function, which tabulates public attitudes, defines the policies, procedures, and interests of an organization... followed by executing a program of action to earn public understanding and acceptance.” We believe this definition accurately describes public affairs today. Our focus is on quality research up front, to understand where things stand, followed by nimble campaign planning and execution to gain public understanding and acceptance.
Lots of places offer some form of media monitoring services. Some are extraordinarily expensive, and with others you get what you pay for. It’s rare to find a media monitoring service that offers as solid a product as we do. Daily reports are prepared on your key words and areas of interest for a fixed monthly rate, and personally read by a member of our team, who is familiar with your needs, to ensure your time isn’t wasted. It also means, if you decide you need some help responding to something that has been said, we’re already up to speed and can spring into action.
Recent years have demonstrated the power of organized and mobilized individuals with a common purpose. Ask anyone proposing change, particularly in the context of a regulatory process that gives citizens a voice. We’ve worked with a number of clients to ensure the public hears their side of the story and supporters of their position have the tools to mobilize and be heard. Campaigns of this nature vary significantly in tactics and scale, but two things are always key, creating an honest and compelling narrative, and executing an ever-evolving multi-layered strategy well. That’s what sets Broadview apart.
Most of us have heard about the tortoise and the hare at some point. Communication theory works in a similar manner. She who develops her narrative, and builds it organically in the eyes of the media, decision-makers and the public gets much further than those who operate in (out)bursts of energy. A good plan is both pro-active and reactive from the start. We work with our clients to develop sensible communications plans based on the messages that are important to them, and ensure a strong rollout that seeks to avoid saturating the market too soon.
Sure, you can hire us to ghost write for you, but we can't ghost talk. We like our clients to be themselves, and do a good job telling their story, so we’ll work with you until you're comfortable answering the tough questions and do it well. Having a good ability to communicate is what keeps you compelling and makes your story interesting. Most importantly, it goes a long way in building trust.
If you can imagine it, we can plan it. Broadview’s team has pulled off a wide range of event formats in the past, ranging from small, informal events to large, and complex ones. Press conferences, public meetings, stakeholder engagement sessions, fundraisers and conferences are some of the events we’ve run successfully in the past. We are happy to work with you and our suppliers to take care of all the details and ensure you’re event runs seamlessly and makes you look good in the process.
Effective government relations is an ever-evolving field and Broadview’s approach is the strongest in the industry. We’ve worked with other providers who rely too closely on their Rolodex and are forced to stop acting on their client’s behalf when the going gets tough. At Broadview, that's when we get going! We don’t believe in losing, or in leaving anything on the field, so when we’re engaged we do everything possible to get you what you need.
We all occasionally face ‘make or break’ moments, and who better to help you through it than experienced problem solvers with an outsider's perspective? Forget how to say ‘no comment’ and let us help you work through moments that are critical to the success of your organization. Our team will be available to you around the clock and help steer you through the storm.
We can help analyze your expert level of knowledge on a given issue, and break it down into an understandable, compelling narrative for those who don’t have your level of expertise. We’ll work with you to ensure your message can be made accessible to your target audience by highlighting its strengths in a manner that invites the reaction you are seeking.
The phrase ‘the media is not your friend’ generates 1.24 billion (1,240,000,000) hits on Google. That said, we believe this message is far too negative of a view to carry. The media has a job to do, an it’s important as the subject of media interest that you’re in a position to help ensure your story is told accurately and effectively. We help by addressing the existing media interest, while working with you to generate positive, ongoing coverage of your brand or position.
Providing an honest and compelling message is the most important part of any media strategy. Giving you the tools and practice to ensure that when asked the difficult questions you’re able to answer them honestly, openly and in a compelling manner that allows the best of your position to shine is what sets us apart from other media trainers. We’ll help you learn to speak in a manner that is quotable and ensures your message is heard and delivered more effectively.
The independent nature of our municipal system requires a very different outreach strategy than provincial or federal affairs. It is less about whom you know, and more about the quality of the argument you present. Municipal politics is very sensitive to public perception as a determinant of decision-making. We work with you to ensure demonstrated public support as part of every municipal affairs strategy we undertake.
Public consultation and participation has evolved over the years and is a prime example of where proponents are extremely vulnerable to public opinion. At Broadview, we’ve developed a series of tactics that allow our client’s to proactively shape public opinion before formal consultations occur. This ensures a better outcome, discourages the formation of a prevailing opinion and organization around that opinion that is counter to our client’s objectives. The key is intensive engagement, done properly.
Knowing where you stand in the eyes of a target audience often isn’t enough. At Broadview, we’ll analyze where you currently stand, identify the barriers you’re facing and developing an engagement and awareness strategy to build the support required to shift public opinion. Broadview has by far the strongest tactics and strategies industry wide when it comes to shifting public opinion.
Maintaining a strong relationship with stakeholders is a key ingredient to project success. We will work with your team to ensure that both a proactive and reactive strategy is executed to identify supportive stakeholders, while working through challenges presented by others. Ongoing communications has been shown to go a long way to improving project outcomes, keeping approvals on time and on budget.
Clients who are participating in formal regulatory processes know how daunting the processes often become. We provide support by mobilizing third parties during the consultation and approval process to further re-enforce the client’s message. This can be used to balance less positive commentary that is being received, or simply to re-assure regulators there is support for a client’s position among the greater public.
How a bill becomes a law is never as simple as it appears in textbooks. There are number of critical steps. Broadview works with our clients and elected officials to develop strong legislative strategies to serve their public policy objectives. Tied into a strong media campaign, these provide excellent opportunities to set policy on favourable terms for our clients, while raising considerable awareness.