Leadership

Broadview is an agency that relies on the strength of every team member to deliver for those we work with. Led by a small team with diverse skill sets, each assignment Broadview takes on is managed by one of our three principals. Learn more about them.

John LaforetJohn LaforetLindsay MacaulayLindsay MacaulayTatiana SutherlandTatiana Sutherland

John has been described as a ‘crusader’ for his efforts to carry forth a cause he believes in. His passion, drive and commitment to his work make him stand out in a crowded field of public affairs and communications experts. John’s mantra when it comes to work is that Broadview takes on causes, not ‘clients’. John likes to win and has a demonstrated track record for going the extra mile.

John has a varied professional background that includes stints as a community organizer, a political staffer, and Field Manager of a national public opinion research firm and accomplished not-for-profit executive.

His work has generated a wide degree of interest and gained him the opportunity to address the prestigious Empire Club of Canada. He has delivered guest lectures at the University of Toronto, University of Guelph-Humber, and McMaster University on topics including citizen involvement in environmental assessments, earned media and grassroots lobbying strategies, the role of demonstrated public opinion and community acceptance in government decision making.

Laforet’s method of community mobilization and grassroots lobbying sets him and Broadview Strategy Group apart. Community organizations, corporations, labour groups and industry associations rely on him for strategic advice and campaign execution on a wide range of topics.

John has been published by ThompsonReuters, and has written syndicated columns for the QMI Agency. He is formerly a blogger with Huffington Post Canada and a former contributor to Sun News.

Lindsay Macaulay joined Broadview Strategy Group in 2012. She is a bilingual (English-French) member of Broadview Strategy Group’s team and focuses her work on agency operations and client projects that require a high degree of synchronization.

Her studies in Political Science have provided her with a strong research background. Lindsay’s understanding of marketing has been demonstrated on a number of clients’ digital media campaigns that resulted in increased sales.

Originally from Grimsby, Ontario, Lindsay moved to the big city to pursue her studies and joined the team at Broadview Strategy Group after working in the not-for-profit sector, providing bilingual support to national organizations.

Lindsay has a black belt in Jujutsu and although she stands just four feet, ten inches tall, she can kick higher than any other member of our team.

Tatiana Sutherland is a Principal at Broadview Strategy Group Inc.

A seasoned campaigner, communications professional and public policy expert, Tatiana has more than 15 years of experience developing winning grassroots and political campaigns throughout Canada and the United States.

She has a consistent track record of building and maintaining relationships with a broad range of stakeholders including elected representatives, resident associations, provincial and municipal staffers, private sector businesses and labour unions.

Tatiana initially joined Broadview in 2012 after a successful five-year effort to build internal capacity within a high profile organization in Toronto. From 2014 through 2018, Tatiana served a member of Toronto City Council providing insight and advice on policy around development, housing, and transportation with particular focus on community engagement and consultation, before returning to Broadview

An experienced researcher and project manager, she has been responsible for the strategic planning of several successful public affairs and marketing campaigns. Tatiana is often able to enhance campaign success by utilizing her contacts within the government, community organizations and organized labour to build bridges that improve clients’ outcomes on a range of issues.

Her deep knowledge of campaign structures and winning strategies adds an invaluable edge to complex marketing campaigns where high impact matters.

She has a B.A. in Sociology from Wilfrid Laurier University in Waterloo, and a Masters degree in Sociology from the University of Toronto.